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1
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Monetization metrics | ||||||||
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2
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3
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The following table presents our revised paid clicks and cost-per-click information based on the refined methodology (unaudited): | ||||||||
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4
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5
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Three Months Ended | ||||||||
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6
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Mar 31, 2016 | Jun 30, 2016 | Sep 30, 2016 | Dec 31, 2016 | |||||
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7
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Year-over-year change
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8
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Aggregate paid clicks
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29 % | 28 % | 32 % | 39 % | ||||
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9
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Paid clicks on Google properties
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38 % | 36 % | 41 % | 47 % | ||||
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10
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Paid clicks on Google Network Members' properties
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2 % | 0 % | 1 % | 7 % | ||||
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11
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12
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Aggregate cost-per-click
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(8) % | (6) % | (10) % | (17) % | ||||
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13
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Cost-per-click on Google properties
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(11) % | (8) % | (12) % | (18) % | ||||
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14
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Cost-per-click on Google Network Members' properties
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(8) % | (8) % | (14) % | (19) % | ||||
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15
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16
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Quarter-over-quarter change
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17
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Aggregate paid clicks
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(2) % | 7 % | 9 % | 22 % | ||||
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18
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Paid clicks on Google properties
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(3) % | 9 % | 11 % | 25 % | ||||
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19
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Paid clicks on Google Network Members' properties
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4 % | (3) % | 1 % | 6 % | ||||
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20
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21
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Aggregate cost-per-click
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(1) % | (1) % | (5) % | (10) % | ||||
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22
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Cost-per-click on Google properties
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1 % | (2) % | (6) % | (12) % | ||||
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23
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Cost-per-click on Google Network Members' properties
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(12) % | (2) % | (6) % | 0 % | ||||