Alphabet Investor Relations

SEC filings

A glossary of terms you’ll find on Alphabet financial statements.

Includes our main products such as ads, Android, Chrome, hardware (including Nest), Google Cloud, Google Maps, Google Play, Search, and YouTube. Our technical infrastructure is also included in Google
Google generates revenues primarily from advertising; sales of apps, in-app purchases, digital content products, and hardware; and licensing and service fees, including fees received for Google Cloud offerings

Includes businesses such as Access/Fiber, Calico, CapitalG, GV, Verily, Waymo and X
Revenues from the Other Bets are derived primarily through the sales of internet and TV services through Access/Fiber, as well as licensing and R&D services through Verily

Advertising revenues that are generated on Google search properties which includes revenues from traffic generated by search distribution partners who use Google.com as their default search in browsers, toolbars, etc.
Other Google owned and operated properties like Gmail, Google Maps, Google Play and YouTube

Advertising revenues generated from advertisements served on Google Network Members' properties participating in: AdMob, AdSense (such as AdSense for Content, AdSense for Search, etc.) and Google Ad Manager (includes what was formerly DoubleClick AdExchange)

Revenues from apps, in-app purchases, and digital content (such as movies or e-books) in the Google Play store. Revenues from app sales and in-app purchases are recorded on our income statement net of payout to the developer. Sales of certain digital content on the Play store are recorded on a gross basis
Google Cloud offerings, which primarily includes Google Cloud Platform and G Suite
Hardware, including Chromecast, Google Home products, Google Wifi, Nest products, Pixel phones and Pixelbook
Stadia revenues
YouTube Music, YouTube Premium and YouTube TV subscription fees
Fees paid by merchants and customers of our Google Shopping service

Clicks on ads by end-users related to searches on Google.com
Clicks related to ads on other owned and operated properties including Gmail, Google Maps, and Google Play
Viewed YouTube engagement ads
CPM-based ads are not included in our reported Google properties paid clicks

Include impressions displayed to users served on Google Network Members' properties participating primarily in AdMob, AdSense for Content, AdSense for Search, and Google Ad Manager (includes what was formerly DoubleClick AdExchange)

Amounts paid to make available our search access points and services
Distribution partners include browser providers, mobile carriers, original equipment manufacturers, and software developers

Amounts paid to Google Network Members primarily for ads placed on their properties

Amortization of certain intangible assets
Content acquisition costs primarily related to payments to content providers from whom we license video and other content for distribution on YouTube advertising and subscription services and Google Play (we pay fees to these content providers based on revenues generated or a flat fee)
Credit card and other transaction fees related to processing customer transactions
Expenses associated with our data centers and other operations (including bandwidth, compensation expenses (including stock-based compensation), depreciation, energy, and other equipment costs)
Inventory related costs for hardware we sell

Note: All information is as of October 29, 2019, and we undertake no duty to update this information unless required by law.

Alphabet merger: Form 8937 (PDF)
Class C Adjustment Payment: Form 8937 (PDF)
Class C and Class A: Form 8937 (PDF)
2016 Alphabet for Google Bond Exchange: Form 8937 for 2021 Notes (PDF)
2016 Alphabet for Google Bond Exchange: Form 8937 for 2024 Notes (PDF)